HOW WE WORK

The Challenge:
Inadequate Business Pipelines

Small and mid-sized companies in the B2B space and marketing services agencies struggle with limited business development resources, sales assets, team member bandwidth, and long sales cycles. With business development and sales teams focused on closing new accounts and clients, business pipelines suffer and become either outdated, inadequate, or empty.

 

The Solution:
Prospect Relationship Management™

We solve this problem using our proven and trademarked Prospect Relationship Management™ process that’s customized to your business. It’s a carefully detailed and disciplined approach that builds robust business pipelines that help you win more clients and customers.

Prospect Relationship Management combines three key elements:

  • The Art of Relationship Building

  • Leading Sales and Business Development Technologies

  • The Science of Marketing

Prospect Relationship Management goes
far beyond lead generation, door opening, or meeting setting services.

 

We operate as a member of your organization and an augmentation and extension of your company’s BD and/or sales team. We take on the burden of reaching out to prospects, vetting opportunities, and beginning the sales process. We rank each interested prospect then nurture and follow up on each lead we generate before transitioning interested prospects to your team for proper estimating procedures. And we don’t stop there! We continue to work with your team to help close each lead we generate.

We meet with your team frequently to review previous activities, discuss the upcoming week’s efforts and fine-tune our plan. Our Prospect Relationship Management process includes the development, implementation, execution, and management of the following:

  • Customized unique selling propositions

  • Sales positioning targeting including categories, industries, and/or business services

  • Sales tools

  • Internal business development process, organization and set up

  • B2B email best practices, services, implementation, and management

  • Sales asset strategies

  • Outbound email marketing services and management

  • Content development and marketing best practices and strategies

  • Prepping teams for all pitches

  • Lead nurturing and follow-up management

  • LinkedIn & social media strategies

  • Thought leadership development strategies, methodologies, and innovative processes

  • Business development best practices strategies